Digital marketing is the marketing of services and products via digital technologies, mainly through the internet and mobile phones, display ads, and any other digital forms. Digital marketing development introduced in the 1990s and 2000s has changed the way businesses and brands use technology for marketing their products/services. Digital platforms are increasing day by day into everyone’s life and as people maximum use digital technology like mobile phones and any other digital device instead of visiting physical shops. Digital marketing ad campaigns are becoming more efficient and prevalent.
The main difference between traditional marketing and digital marketing is the medium through which the audience encounters a marketing message. While digital marketing uses digital channels like social media or websites, traditional media uses traditional media such as magazines and newspapers, banners, etc.
Traditional marketing is an old marketing technique. It refers to kinds of advertisements, promotions, TV ads, printed material like newspaper ads, billboards including flyers, etc. in which maximum companies use these techniques to market their product. Digital marketing is the latest marketing technique. In digital marketing, we promote, sell our products and services through the internet. It also refers to the marketing of any kind of product or business through digital devices and digital platforms such as Google, Instagram, Facebook, youtube, etc.
Traditional marketing is not cost-effective. It is very costly for the promotion of products, services, and brands and another side digital marketing is more cost-effective for the promotion of products, services, and brands.
Traditional marketing is not good for brand building because it is mostly working on a local level but digital marketing is very fast and efficient for brand building because through digital marketing we can promote our products, service, and brand around the world.
Traditional marketing is difficult to measure and digital marketing is measurable with help of google analytics tools.
Traditional Marketing includes..
- Banner Ads..
- print Ads..
Digital Marketing includes…
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Web design.
- Content marketing.
- Social media marketing.
- Email marketing.
Why is digital marketing better than traditional marketing ?
Traditional Marketing concepts focus on product sales and Digital marketing focuses on customer’s needs and wants.
Traditional marketing objective is profit but digital marketing objective is customer satisfaction.
Traditional marketing is short term oriented but digital marketing is long term oriented.
In Traditional marketing concept there are less promotional activities but in the digital marketing concept there are sustained promotional activities.
Traditional marketing based on physical and manual marketing concepts but digital marketing based on digital platforms.
Traditional marketing is a narrow concept but digital marketing is a broader concept.
Traditional marketing has no target set of customer base and regular customer but digital marketing has target set customers of regular customer base.
Traditional marketing ignores the competition and market survey but digital marketing does the effort to know about competition and market survey.
Traditional marketing has local area as geographical scope and another side digital marketing has global area as geographical scope.