SEO stands for Search engine optimization. Search Engine Optimization used for getting organic traffic to our website from a search engine’s organic rankings.
In common terms SEO includes creating high-quality content, optimizing content, uses of proper keywords, and building maximum backlinks from quality websites.
Search Engine Optimization is all about improving organically website ranking in a specific Search Engine. SEO is very important factor in Digital Marketing.
The best benefit of ranking for a specific keyword via SEO is that you can get free traffic to the website day after day.
Working of Search Engines
Now it’s time to know about working of Search Engines, especially Google.
When we search for something in Google search engine or any search engines, an algorithm works in real-time to bring you what that search engine considers the top result.
All Search Engine scans its index of hundreds of millions of pages in order to find the best results that will answer your queries.
Even though Google doesn’t make its inner workings of algorithm public, We know that website and web pages are ranked by google algorithm based on:
- Search Engine Optimization of Website
- Content Quality
- Domain Authority
- Usefulness of Website
SEO works through optimization of your website for any search engine that you want to rank for, like Google, Bing, Amazon or any other. There are so many facts that have worked behind the ranking of websites or web pages.
- Important facts of SEO
- High-quality content
- Headings and content formatting
- File naming
- Image naming, alt tags of images
- Format and Dimension of images
- Copyright of content and images
- Page title and description
- Html site map
- Xml site map
- Meta description
- Meta Robot Attributes
- Redirection Tags
- Heading Tags
- Anchor texts and Link title
- URL optimization
- Internal links
- External links
- Page loading speed
Types Of Search Engine Optimization
On-Page SEO:- On-Page SEO is also known as on-site SEO, This is the technique of optimizing the webpage content for search engines. The goal of on-page SEO is to tell the search engine language and help search engine crawlers understand the concept and meaning of your pages.
On-page SEO is very important for websites because it provides many signals to search engines to help them understand what your content has.
On-page SEO helps you, when google crawler indexing and ranking your website in its search engine.
Off-Page SEO:- Off-Page SEO is also known as off-site SEO. The goal of off-page SEO is to increase your website ranking within search engine results pages. Optimizing for off-page ranking factors involves increasing search engine ranking and user perception of a site’s relevance, popularity, authority and trustworthiness.
Off-page SEO is a technique of promoting our website via another website and all other digital channels. Off-Page SEO helps search engines to find our website.